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Lori Murphy-Tatum Executive Director

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Lori has worked in the travel and tourism industry for over 15 years. A native of Madison County, Lori earned a Bachelor of Arts from Eastern Ƶ University (EKU) in Communications, with a Minor in Business.

Lori has received numerous certifications in the Tourism/ City Administration field. She is a Certified as a Tourism Marketing Professional, a Ƶ Main Street Manager, and a State Tourism Ambassador.  Lori serves on the Richmond Chamber of Commerce Board, where she is co-chair of the Economic Development Committee.  Lori currently serves on the Pattie A. Clay Auxiliary as the chair of the membership. She is a graduate of Leadership Madison County and has the honorable distinction of being a Ƶ Colonel.

Lori has a special interest in event planning, historical research, and volunteering for numbers community organizations.

Staci Pelfrey Social Media Manager

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After recently graduating from Eastern Ƶ University with a degree in Communication and a minor in Public Relations, Staci has stepped into the role of social media manager. Although she is still early in her career, she has leveraged her academic background and applied strategic communication techniques to engage diverse audiences. Managing Richmond Tourism's social media channels has allowed her to develop content highlighting local attractions and events while fostering a connection between the community and potential visitors. She is excited to grow her knowledge and love for the tourism industry, meet new partners, and continue spreading the love she has with Richmond, Ƶ. In her free time, Staci likes to spend time with her friends and family, cook new meals, and watch sporting events.